Leading global training and learning organisation, 3t, has unveiled its new brand showcasing its new vision and identity ahead of SPE Offshore Europe 2023.
Supporting safety-critical industries with the highest-impact learning, 3t’s new brand reinforces the cornerstones of Training, Technology, and Transformation at its core. The group will unite its businesses under one strong, unified, and instantly recognisable brand identity; and that brand is 3t.
With eight UK and two international training centre locations, and several expert-led sales offices located strategically around the world, 3t has enjoyed an exciting period of growth in recent years. 3t is the sum of its four businesses, previously AIS Survivex, UCT, 3t Transform, and Drilling Systems, makes 3t stand out in its key sectors, offering customers a unique combination of engaging and safety-critical in-person training with technology and digital learning solutions that exponentially transform learning outcomes for individuals, businesses and its industries.
Four business divisions have been created to support the business as it continues to grow, highlighting where 3t’s expertise lies: Training Services, Digital, Workforce Solutions, and Managed Services.
Kevin Franklin, CEO, explained: “This re-brand is a natural, yet thrilling evolution of our business and our brands from where we are today. The heritage of our businesses goes all the way back to 1988, when Drilling Systems was founded, and our journey as 3t Energy Group began in 2017 through an acquisition and subsequent mergers of Drilling Systems, then AIS, Neutron VR (subsequently 3t Transform), Survivex, and then Petrofac’s training operations. Growing the business over the past six years to what it is today, and with the most recent acquisition of UCT last year, makes me incredibly proud of each and every person working with us at any part of this journey.
“Now is the time for us to harness all that we do so well, and to put all our efforts behind one, unified brand – and that brand is 3t. Training, Technology, and Transformation, are at the heart of all that we do, and what makes us the market-leader in so many aspects of our offering.”
He added: “The exciting part is that this is just another small step forward for us in our ever-ambitious journey as 3t, as we continue to grow, and to ensure that we offer our customers all around the world the very best experience. We are the market leaders, and our new brand identity helps us to showcase this better than ever to the world.
All of this is underpinned by our committed, expert, and customer-focused team, who have created the 3t that we are so proud of today.”
The new brand identity includes a simplified logo and brand name, 3t, which represents the three T’s of Training, Technology, and Transformation. New fonts, colour palette, and brand positioning ensure that the new brand will stand out in its marketplaces and bring all 3t’s expert-led divisions closer to the heart of the brand.
The brand launches ahead of Offshore Europe’s 50th anniversary conference held in Aberdeen at P&J Live, near to one of 3t’s largest state-of-the-art training centres in Dyce.
Commenting on the new brand, Annabel Leckenby, Group Marketing Director said: “We’ve been working hard as a team on this exciting project for some time now, launching with business-wide workshops back in January. With so much energy put into the project throughout this year, the perfect time to launch our new brand identity to the world had to be during Offshore Europe week – a very important market and audience for us.
“We’re kicking off the week with a launch event, joined by many of our senior team and esteemed industry partners at OGV’s Taproom venue in Aberdeen city centre, where we will showcase ‘The Future of Training’, including the chance to try our digital learning technology for yourself. Our new brand film will open the evening, and show-goers at Offshore Europe will also have the chance to see this over at our stand 1E20 throughout the week.
“We’re very proud of this new brand identity and vision for the future and know that this will support us and our continued ambition to be the world’s number one training and learning organisation for safety-critical industries.”