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Annabel Sall

Annabel successfully set up think in 2004 after recognising a gap in the market for a proactive and cost-effective marketing service, supporting all business types, from start-ups to global organisations. Over the years, Annabel has experienced the ever-evolving media landscape with a focus on adapting think’s services and growing her team to support her range of clients in diverse markets.


From the growth in digital media to global clients requiring targeted PR campaigns, she prides herself and her team on their creative and proactive offering. Based in Aberdeen, but supporting clients internationally, think continues to focus on providing a marketing service that strives to go beyond expectations.

Founder and CEO

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Photo of Annabel Sall, Founder and CEO of Think Group. Annabel is a PR and Marketing specialist.

Our team

From media relations to digital marketing, from reputation management to brand development, from internal communications to event management - our team provides the skills to get your company noticed. 

Our team comprises ex-operator, tier one and energy supply chain employees, so we don’t just understand the energy industry - we have lived it. Our team’s experience also extends to education, property, food and drink and third sector, so we have an expansive track-record working across a number of industries. 

Annabel Sall

CEO & Founder

Managing Director

Becky Orlinski

Brand & Design Manager

Matthew Forsyth

Senior Account Executive

Hollie Knox

Senior Account Executive

Hayley Milne

Senior Account Executive

Ross Shewan

Junior Account Executive

Jacq Wilson

Office Manager

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